Marketing & Slow Travel

Ashley TepenDigital marketing director & slow-travel planner

I lead a digital-marketing studio, plan the slow-travel routes most people rush past, and co-build a portfolio of outdoor and running brands with my husband, Andrew — four content-site exits among them. A former figure skater who traded the rink for the trail and never looked back.

4
Site Exits
6 yrs
Nomadic
5
Brands Co-Built
Ashley Tepen, digital marketing director and slow-travel planner, on a canyon overlook in Utah
Who I Am

From the rink to the road less traveled.

I’m the one who does the research — the town, the trains, the trail half a mile from the door — so the travel can be slow and the work can be sharp.

I grew up in Florida and competed as a figure skater before I ever thought of myself as an outdoors person. A first trip to Colorado changed that. Somewhere between managing a Midwest running store and lacing up for my first 5Ks and half-marathons, the outdoors became home.

Andrew and I do all of this together. We built and sold four niche content sites, then rebuilt everything on Astro and Cloudflare. For the past six years we’ve lived as digital nomads across the US, Europe, and the UK — about two and a half years of it based in Germany, France, Italy, Scotland, and England, where I planned every route, every extended stay, every car-free itinerary. Today I’m managing director at a digital-marketing agency and co-founder of Creatively Grown, our own studio.

I notice the small things: the flower, the bird, the aspen leaves turning in the wind. That eye for detail runs through everything I make — the brands, the guides, the photos, the client work.

Off the clock, Andrew and I volunteer web and email-marketing help to the Yavapai Trails Association — a small thank-you to the local trails that get us outside every day.

Ashley and Andrew Tepen on a rooftop in Lucca, Italy during a slow-travel stay
The Path Here

A career built on detail & patience.

Early years

Competitive Figure Skating

Years of discipline on the ice — where the eye for detail and the patience for the long practice first took hold.

Midwest

Running-Store Manager

Managed a running store and started racing 5Ks and half-marathons.

2019–2023

Four Content Sites Built & Sold

With Andrew, built, grew, and exited HelloTrail, Hawaiianly, Puplore, and CountrySilo.

2020–now

Six Years as Digital Nomads

Across the US, Europe, and the UK — about two and a half years of it based in Europe and Britain, planning every extended stay and car-free route by rail.

2023–now

Managing Director, Digital Marketing

Leads client strategy and delivery at a digital-marketing agency.

Now

Co-Founder, Brand Portfolio

Co-founder of Creatively Grown, plus the outdoor, travel, and running brands built with Andrew.

What I Build

Brands I co-founded & help lead.

Andrew and I build these together. Author bylines and founder credit across the sites point back here — one entity home, many brands.

Co-Founder

Creatively Grown

Our digital-marketing studio. I lead client work and strategy.

Co-Founder

Happier Outdoors

Nature-wellness & outdoor content — the noticing, the small stuff.

Co-Founder

Mindful Roamers

Slow-travel guides for Europe & the UK, written from extended stays.

Co-Founder

RunSesh

Running-club directory — 230+ clubs across the US.

Co-Founder

EnduranceFlow

Zen & Japanese-inspired running practices. Andrew leads; I’m in it too.

Ashley and Andrew Tepen on the shore at Cannon Beach, Oregon
Elsewhere

Find me across the web.

The best place to reach me is LinkedIn.

Ashley and Andrew Tepen, co-founders of Creatively Grown

Andrew and I build everything together. See his work at andrewtepen.com.